Elaboration likelihood: central vs. peripheral route
A voter skims a campaign mailer while distracted and decides to support the candidate because the ad features a well-known actor. According to the elaboration likelihood model, this is:
Answer D: explanation for every choice
The central route requires the motivation and ability to evaluate argument quality. A distracted voter responding to a celebrity is not doing that.
Cognitive dissonance arises from inconsistency between attitudes and behavior. No conflict is described.
Foot-in-the-door means getting agreement to a small request before a larger one. There is no sequence of requests.
Correct. Under low motivation or ability, people are persuaded by surface cues such as an attractive or famous source. Attitudes formed this way are weaker and less likely to predict behavior.
Reviewed 2026-11-05 by a medical student. Spot an error? Report it with question ID ps6.