The framing effect
Patients are more likely to choose a surgery described as having a “90% survival rate” than one described as having a “10% mortality rate.” This is:
Answer B: explanation for every choice
A
Anchoring is relying on an initial value when making numerical estimates.
B
Correct. The same information leads to different decisions depending on how it is presented.
C
The availability heuristic judges likelihood by how easily examples come to mind.
D
Belief perseverance is keeping a belief after its evidence is discredited.
TakeawaySame facts, different wording, different choices.
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Reviewed 2026-11-05 by a medical student. Spot an error? Report it with question ID ps109.